欢迎达里尔Quenet的介绍搜索引擎优化（SEO），优化设计，以及如何最大限度地提高您的网站搜索引擎的主要搜索引擎的定位。

When it comes to running an effective website that ranks well on the search engine results pages (SERPs), there are three major factors that can influence the number of search engine referrals (incoming searches) you get.当涉及到一个有效运行的网站，以及排名在搜索引擎结果页（SERPs），有三个主要因素会影响搜索引擎推介（传入的搜索），你得到的数目。 This applies to all the major search engines (Google, Yahoo, MSN, and Live).这适用于所有主要的搜索引擎（谷歌，雅虎，MSN和Live）。

Content Is King 内容为王

The most important thing is the content on your page regardless of how much time you put into Search Engine Optimizations (SEO) for your website without the content people are searching for you will find very little return on your efforts.最重要的是网页上的内容，不管你把多少时间为您的网站到搜索引擎优化（SEO）的内容没有人对你会发现很少上搜索你的努力的回报。

Involved with the preparation of your content is analyzing the keyword(s) for your given industry.与您的内容涉及的准备分析关键字（您给行业中的）。 Just putting Keywords in the keywords meta tag will get you no where without those Keywords existing in your content.只要把元标记中的关键字的关键字将会让你在任何地方没有这些关键词在你的现有内容。 This is known as Keyword Density, basically the more often you're keywords the more relevant your content is for the searcher in the eyes of a search engine.这就是所谓的关键字密度，基本上很多时候你的关键字，您的内容更相关的搜索引擎在搜索者的眼睛是。 Keep in mind an ideal density is around 3.5% per word in you phrase.请记住一个理想的密度大约是在你3.5％，每字词组。

When writing your Search Engine Optimized content don't forget about the end user.当写你的搜索引擎优化的内容，不要忘记对最终用户。 If you can't get your keyword densities bang on, then don't worry about it.如果你不能得到你的关键字密度喋喋不休，那就不要担心。 I prefer to have a lower density but higher quality content for the end user, than having spammy content and a lower conversion rate.我希望有一个更高的密度较低，但质量为最终用户的内容，除了要有垃圾邮件的内容和较低的转换率。 The end goal is still to convert your visitors to your products, services, or whatever your goal may be.最终的目标仍是转换访问者与您的产品，服务，或任何你的目标而定。 Users, unlike search engines, are not interested in Keyword Density so beware of keyword spam.用户，不同的搜索引擎，不感兴趣的关键字密度，使提防关键字的垃圾邮件。

And a final note on Content for this introduction is that it is advisable to constantly update your content.和一本介绍有关内容的最后值得注意的是，最好是经常更新您的内容。 The longer your content goes without updates, the staler the content gets, and the lower your search engine positioning will drop.时间越长你的内容，而不会去更新，内容得到了staler，并降低您的搜索引擎定位将下降。 However with enough Link Building this can be negated.但是有足够的建筑这是可以否定链接。

Link Building Your Way Too Success 链接建设你的路太成功

Link building is easily the second most important factor in SEO, and in some cases the most.链接建设是很容易的第二个重要因素，在搜索引擎优化，在某些案件最多。 Building links into your website is the only way as a webmaster that you can affect the authority of your website, and the value your existing content may have in the eyes of the search engines.到您的网站建立联系，是作为一个网站管理员，您可以影响您的网站权威的唯一方式，你的价值可能在现有内容的搜索引擎的眼睛。

To conceptualize link building think of your website as if it was a person.链接建设概念化认为你的网站，就好像它是一个人。 The more popular a person is the more authoritative what they have to say is to their target audience.较受欢迎的一个人是更权威，他们有什么要说的是他们的目标受众。 The big difference being that our target audience is Google, and the other major search engines, and having quality links on other sites equates to your websites "popularity".最大的区别在于，我们的目标受众是谷歌和其他主要搜索引擎和其他网站的链接有质量等同于你的网站“人气”。

Now keep in mind when you start your link building that nearly no two links are exactly the same.现在，请记住当您启动您的链接建设，几乎没有两个完全相同的联系。 When Google calculates the value of a link it looks at several important things to figure out just how much strength to give you.当谷歌计算链接的价值它在几个重要的事情看起来弄清楚到底有多少力量，给你。 Here are just a few:这里仅仅是几个例子：

1. How much strength did the page with the link have没有多少实力与网页上有链接
2. Number of external links on a page数量上的外部链接页面
3. Anchor text used for the link锚文本中使用的链接
4. Is a rel=nofollow tag used是一个相对= nofollow标记使用
5. How long has that link been there已经有多久链接

Now keep in mind all of these factors above are irrelevant if Google hasn't cached the page with the link, if Google hasn't found it then it is worth nothing.现在，记住所有这些以上因素无关，如果谷歌已经不缓存页面的链接，如果谷歌还没有找到它，然后它的价值是零。 The stronger the strength of the page your link is on the more strength you will get in return.较强的实力，是你的链接页面上的更多的力量你将得到的回报。 The more outgoing links there are on a page the more that strength will be divided between all the linked sites.即将离任的联系越多，上有一个页面上的更多的力量将所有的链接网站之间的分歧。

A link with a rel="nofollow" attribute is virtually useless to your website other then increasing your overall link count to give your competitors a scare.一个有相对=“nofollow”属性几乎是无用的其他然后到你的网站增加您的整体连结数，让您的竞争对手恐慌的联系。 You will mainly find NoFollow attributes for Blog Comments, Website Advertisers / Sponsors, Paid Links, or links to competitors (I use them on my resume for past work experience).你会发现，主要为博客评论nofollow的属性，网站广告/赞助商，付费链接，或竞争对手（我用我过去的工作经验，恢复它们的链接）。

When a link is built very few search engines will give you the full strength of that link right away.当一个环节是建立搜索引擎很少会为您提供的链接全部力量的时候了。 This is done to maintain the quality of the SERPs if everyone could just go out build 1000s of links then rank there would be no quality to the search engines.这样做是为了保持质量的养老金计划如果每个人都可能只是出去建立链接1000则排名就没有到搜索引擎的质量。 Instead they slowly give you more strength as these links age up until around the 6 month period.相反，他们慢慢地给你更多的力量，因为这些链接的年龄，直到6个月左右的时间。

Lastly you will constantly see something called Google Pagerank.最后你会经常看到一些所谓的谷歌的PageRank。 Pagerank is an arbitrary Google measurement assigned to a website / page to denote that pages strength.谷歌PageRank是衡量一个任意分配到一个网站/网页，表示该网页的实力。 Now some people consider this measurement to be the end all be all, but in truth it means very little other than an indicator of you sites health.现在有些人认为这是衡量一切的结束是所有，但实际上这意味着很少比你健康的其他用地指标。 If you have a PageRank on your homepage as well as pagerank on most of your internal pages your off to a good start.如果您对您的网页的PageRank，以及对您的PageRank你有了一个好的开始内部网页最。 Also keep in mind that pagerank only updates every 3 - 6 months, and ultimately the proof is in the search engine results not some number in the toolbar.同时请记住，只有更新的PageRank每3 - 6个月，最终证明在搜索引擎结果并不在工具栏上的数字。

* It's important to note that when I'm referring to PageRank above I'm referring to the visual PageRank displayed in the little green bar, not the actual PageRank that Google uses internally to calculate the value of a page. *重要的是要注意，当我指的是上面的PageRank我指的是视觉的PageRank显示在绿色的小酒吧，而不是实际的PageRank，谷歌内部使用的页值来计算的。

Optimize Your Website Navigation Structure & Design 优化你的网站导航结构设计

I purposely left site structure to last as it can be the quickest way for you to royally mess up your website rankings.我故意离开现场结构，最后因为它可以最快的方式为您庄严地弄乱你的网站排名。 The worst case with bad structure is that no part of your website will be cached and you will see no visitors.结构不良的最坏情况是，没有你的网站的一部分会被缓存，你将看不到游客。 I've seen a lot of sites with a lot of issues causing no search engines to crawl these sites.我看到了一个没有搜索引擎造成的问题很多很多的网站抓取这些网站。 Some of the worst yet simple structural issues that can affect your search engine crawler visibility that I've seen are:最严重的一些问题，但简单的结构可以影响你的搜索引擎爬虫的能见度，我已经看到的是：

1. Automatically redirecting all visitors that come to your site to another page.自动重定向的旅客，来到您的网站到另一个页面。
2. Using HTTPS only只使用HTTPS
3. Pure Javascript based navigation纯粹的Javascript导航

On other sites I have seen Google only cached the index page, which may have an assigned Pagerank without spidering the rest of the website.我曾见过谷歌其他站点只缓存的索引页，其中可能有一个分配的不蜘蛛网站的其他网页级别。 The things to remember when mapping out the structure of your website are:要记住的东西时，映射出你的网站结构是：

1. At all costs avoid having dynamic URLs (ie index.php?PageId=1), a dynamic URL is a URL that contains HTTP GET variables.不惜一切代价，避免动态URL（即的index.php？PageId = 1），网址是一个动态的URL包含HTTP GET变量。 Search engines don't tend to spider these sites well.搜索引擎蜘蛛不倾向于这些网站很好。 And to users they don't have any relevant information to their Queries.和用户，他们没有任何有关资料的查询。 Try to use Page keys that contain your keywords, if you need to use Dynamic scripts to build your website (ie through a Content Management System), use Apache Mod Rewrites to build a static in appearance website (Notice how all URLs on my personal website web design & development site appear to be directories).尝试使用页键包含关键字，如果您需要使用动态脚本来建立您的网站（通过一个内容管理系统IE）中，使用Apache国防部的重写，以建立一个网站的外观（请注意所有的URL静态如何在我的个人网站网页设计与开发的网站似乎是目录）。 If you have to use Dynamic URLs keep your number of variables at no more than 2.如果您必须使用动态网址保持在不超过2您的变数。
2. If possible try to use the Keywords you are targeting for your industry in your URL or Files / Directories.如果可能的话尝试使用关键字是你的行业配置在您的网址或文件/目录。 This helps increase your Keyword Density, as well as providing users clicking through on Google information relevant to their query in your file names.这有助于提高您的关键字密度，以及通过提供用户点击谷歌的相关信息在您的文件名称的查询。
3. Don't constantly change your website structure.不要经常改变你的网站结构。 Pagerank takes time naturally to develop, and Google holds new sites back in a Sandbox. PageRank的自然需要时间来发展，和谷歌拥有一个新的网站早在客栈。 By renaming a page you can often kiss your pre-existing search engine positioning away on renamed pages until their rank is redeveloped.通过重命名一个页面上，您可以常常吻你预先现有的搜索引擎定位外出改名页，直到他们的职级进行重建。
4. When designing a new site try to avoid having filenames with extensions in the URL (ie Products.asp), this can limit your options in the future if you change programming languages (ie ASP to PHP), as well as the platform your website can be hosted on (ie Windows vs Linux Hosting).当设计一个新的站点尽量避免在URL（即Products.asp）扩展后的文件名，这在将来可以限制你的选择，如果你改变编程语言（如ASP到PHP），以及您的网站平台可以被托管的（即Windows比Linux的主机）。
5. When implementing a new structure or new site, create a Google sitemap, and register it with Google to let Google know what to index.当实现一个新的结构或新的网站，创建一个谷歌网站导航，并注册它与谷歌谷歌知道怎样让索引。
6. Whenever possible attached CSS and Javascript as external files.只要有可能附加外部CSS和Javascript文件。

Once you have decided on a website structure, or you have a pre-existing structure, the best way to score higher search engine positions is to have minimalist coding in the HTML to maximize your Content to Markup Ratio.一旦你已经决定了网站结构，或者你有一个预先存在的结构，最好的办法评分较高的搜索引擎的立场是有最低限度的HTML编码，以最大限度地提高您的内容，以加成率。 The best way to minimize the amount of HTML code required is to use Cascading Style Sheets (CSS).最好的办法，以尽量减少所需的HTML代码的数量是使用层叠样式表（CSS）。 Cascading Style Sheets allow you to pull the design out of your HTML pages and place them into a separate file.层叠样式表让你拉设计出你的HTML页面和一个单独的文件放入其中。 Not only does this remove a lot of HTML if you were using Tables for layout, it makes maintenance a lot simpler as all your design changes are made in one place.这不仅消除了大量的HTML，如果你正在使用的布局表，它使维修变得简单许多，因为所有的设计变更是在一个地方的。

When I moved my website from table based layout to Cascading Style Sheets I managed to reduce my markup code by around 60%!当我从我的网站基于表的布局，以层叠样式表我设法减少约60％，我的标记代码！ If you have a very large site this can be even more beneficial as some search engines limit the amount of hard drive space they will allocate to caching your website, as well as raise the position of your content higher up in your document.如果你有一个非常大的地盘，可更有利一些搜索引擎限制的硬盘空间容量缓存将分配给您的网站，以及提高您的文档中的含量较高垫高。

Conclusion 结论

And thus concludes my introduction to Search Engine Optimization (SEO), it may sound long and long winded, but that is really just a little bit of what goes into successful positioning your website on the search engines.就这样结束我的介绍搜索引擎优化（SEO）的，这听起来长长篇大论，但其实只是一个成功的定位是什么把你的网站在搜索引擎去一点。 I'll finish up with one last warning and that is to not buy or sell links, as you can easily be penalized completely from the SERPs for this (Google supplies a page for reporting websites for buying and selling).我将结束与最后一个警告，那就是不买或卖的联系，你可以很容易地从这个处罚（谷歌用品汇报买卖网站页面上的养老金计划完全）。 Good luck on your Search Engine Result Pages and Positioning!祝你搜索引擎结果页和定位！