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W3C的遵守和搜索引擎优化
作者:admin 日期:2010-5-14 13:14:26 人气:

从阅读题目很多人可能想知道你什么W3C的遵守,是因为有更多的搜索引擎优化和可能想知道什么是符合W3C的所有。 Let's begin by shedding some light on the later.让我们开始把目光投向了后来的一些轻。

What Is W3C Compliance? 什么是W3C的遵守?

The W3C is the World Wide Web Consortium and basically, since 1994 the W3C has provided the guidelines by which websites and web pages should be structured and created.在W3C是万维网联盟,基本上,自1994年以来在W3C提供了指导方针,其中的网站和网页的结构和创建。 The rules they outline are based on the "best practices" and while websites don't have to comply to be viewed correctly in Internet Explorer and other popular browsers that cater to incorrect design practices, there are a number of compelling reasons to insure that you or your designer insure that the W3C guidelines are followed and that your site is brought into compliance.他们的规则是根据大纲“最佳做法”,而网站的基础,不必遵守被视为在Internet Explorer和其他不正确的设计迎合流行的浏览器正确的做法,有一个令人信服的理由,以确保号码,或您的设计师确保该准则得到遵守的W3C,以及您的网站将取得一致。

In an interview with Frederick Townes of W3 EDGE Web Design he mentioned a number of less SEO-related though very compelling arguments for W3C-complaince.在一个采访汤斯冯检基W3的EDGE的网页设计 ,他提到了complaince人数较少的SEO相关的W3C的,但非常有力的论据。 Some non-SEO reasons to take on this important step in the lifecycle of your site are:一些非搜索引擎优化的理由就在这个网站的生命周期的一个重要步骤是:

  • Compliance help insure accessibility for the disabled.遵守帮助确保残疾人无障碍环境。
  • Compliance helps insure that your website is accessible from a number of devices; from different browsers to the growing number of surfers using PDA's and cellular phones.遵守有助于确保您的网站可从一个设备的数量,从不同的浏览器的使用人数越来越多的网民PDA和蜂窝电话。
  • Compliance will also help insure that regardless of the browser, resolution, device, etc. that your website will look and function in the same or at least a very similar fashion.合规也将有助于确保,无论浏览器,分辨率,设备等您的网站的外观和功能在相同或至少是一个非常类似的方式。

At this point you may be saying, "Well that's all well-and-good but what does this have to do with SEO?"此时你可能会说,“啊,这一切也和就绪,这是什么都与搜索引擎优化?” Good question.好问题。

We at Beanstalk have seen many examples of sites performing better after we had brought them, or even just their homepage, into compliance with W3C standards.在青苗,我们已经看到许多网站的表现更好的例子后,我们带来了他们,甚至只是他们的网页,与W3C的标准。 While discussing this with Frederick he explained it very well with:在讨论这一点,他与冯检基很好地解释得很:

"Proper use of standards and bleeding edge best practices makes sure that not only is the copy marked up in a semantic fashion which search engines can interpret and weigh without confusion, it also skews the content-to-code ratio in the direction where it needs to be while forcing all of the information in the page to be made accessible, thus favoring the content. We've seen several occasions where the rebuilding of a site with standards, semantics and our proprietary white hat techniques improves the performance of pages site-wide in the SERPs." “正确使用标准和最佳做法出血边缘,不仅可以确保该副本是一个明显的语义搜索引擎的方式可以解释,体重没有混淆起来,也倾斜的方向需要它的内容到代码的比例被强迫的,而在页面的所有信息必须加以利用,从而有利于内容。我们看到许多场合一个符合标准的网站重建,语义和我们的专有技术,白色的帽子,提高了网页的效能网站在SERPs宽。“

Essentially what he is stating is a fairly logical conclusion, reduce the amount of code on your page and the content (you know, the place where your keywords are) takes a higher priority.从本质上说明他是一个相当符合逻辑的结论是,减少对您的网页和内容(你知道的代码量,关键字的地方)需要一个更高的优先级。 Additionally compliance will, by necessity, make your site easily spidered and additionally allow you greater control over which portions of your content are given more weight by the search engines.此外遵守将根据需要,使您的网站轻松地爬行,并额外让你更好地控制你的部分内容都是通过搜索引擎更多的重量。

Examples 范例

The Beanstalk website and the W3 EDGE site themselves serve as good examples of sites that performed better after complying with W3C standards.网站的青苗和W3的EDGE的网站作为自己的网站,完成后更符合W3C标准的好例子。 With no other changes than those required to bring our site into compliance the Beanstalk site saw instant increases.比要求那些没有其他变化,使我们成为合格的网站青苗现场看到即时的增加。 The biggest jumps were on Yahoo! with lesser though still significant increases being noticed on both Google and MSN.最大的涨幅就较少雅虎虽然仍大幅增加对双方都没有好处谷歌和MSN注意。

As we don't give out client URLs I can't personally list off client site examples we've noticed the same effect on, however we can use W3 EDGE as another example of a site that noticed increases in rankings based solely on compliance.由于我们不给客户端的网址,我不能亲自列出了客户网站上的例子,我们已经注意到了同样的作用,但是我们可以使用另外一个网站,发现在完全遵守的排名上升的例子W3的边缘。

So How Do I Bring My Site In Compliance With W3C Standards? 因此,如何把我的标准W3C的网站符合了?

To be sure, this is easier said than done.可以肯定,这是谈何容易。 Obviously the ideal solution is to have your site designed in compliance to begin with.显然,理想的解决办法是让你的网站在设计首先遵守。 If you already have a website you have one of two options:如果您已经有一个网站你有两个选项之一:

  1. Hire a designer familiar with W3C standards and have your site redone, or聘请设计师与W3C标准熟悉,有你的网站重做,或
  2. Prepare yourself for a big learning curve and a bit of frustration (though well worth both).准备一个大的学习曲线和一个自己有点失望(虽然值得两者)。

Resources 资源

Assuming that you've decided to do the work yourself there are a number of great resources out there.假设你已经决定做自己的工作有一个大的资源在那里的数量。 By far the best that I've found in my travels is the Web Developer extension for FireFox .到目前为止,为最好的,我发现在我的旅行是Web扩展开发火狐 You'll have to install the FireFox browser first and then install the extension.你必须先安装FireFox浏览器,然后安装该扩展。 Among other great tools for SEO this extension provides a one-click check for compliance and provides a list of where your errors are, what's causing them and links to solutions right from the W3C.在其他大的搜索引擎优化工具,这个扩展提供了一个符合一键查询,并提供了在您的错误清单,有什么解决方案,使他们和来自W3C的权利联系。 The extension provides testing for HTML, XHTML, CSS and Accessibility compliance.测试的扩展提供了对HTML和XHTML,CSS和可访问的情况。

Other resources you'll definitely want to check into are:其他资源你一定要检查到有:

  • CSS Zen Garden CSS的禅园
  • A List Apart 除了一个名单
  • Holy CSS ZeldMan! 神圣的CSS ZeldMan!
  • (Frederick lists this one as one of the best resources for the novice to find answers. I have to agree.) (冯检基名单,当作最好的资源之一的新手之一,找出答案。我不得不同意。)

Where Do I Get Started? 我在哪里开始?

The first place to start would be to download FireFox (count this as reason #47 to do so as it's a great browser) and install the Web Developer extension.首先开始的是下载火狐(47号算作理由这样做,因为这是一个伟大的浏览器等)和安装Web开发扩展。 This will give you easy access to testing tools.这将使您可以轻松访问测试工具。

The next step is to bookmark the resources above.接下来的步骤是书签上面的资源。

Once you've done these you'd do well to run the tests on your own site while at the same time keeping up an example site that already complies so you can look at their code if need be.一旦你做了这些,你会做的,您自己的网站上运行的考验,同时也保持了一个例子已经符合这样的网站,你可以看看他们的代码时,如果需要的话。

To give you a less frustrating start I would recommend beginning with your CSS validation.为了让你不那么令人沮丧的开始我会建议开始与你的CSS验证。 Generally CSS validation is easier and faster than the other forms.一般的CSS验证是比较容易,比其他形式的更快。 In my humble opinion it's always best to start with something you'll be able to accomplish quickly to reinforce that you can in fact do it.在愚见它总是最好的东西,开始你就可以迅速完成,以加强你其实是可以做到这一点。

After CSS you'll need to move on to HTML or XHTML validation.你需要的CSS后继续前进到HTML或XHTML验证。 Be prepared to set aside a couple hours if you're a novice with a standard site.准备拨出一两个小时,如果你是一个标准的网站新手。 More if you have a large site of course.如果您有更多的当然大型网站。

Once you have your CSS and HTML/XHTML validated its time to comply with Accessibility standards.一旦你有你的CSS和HTML / XHTML的时间来验证其符合无障碍标准。 What you will be doing is cleaning up a ton of your code and moving a lot into CSS, which means you'll be further adding to your style sheet.你会做的是,清理您的代码吨,迁入的CSS,这意味着你会得到进一步增加了很多你的样式表。 If you're not comfortable with CSS you'll want to revisit the resources above.如果你不舒服的CSS您需要的资源重新以上。 CSS is not a big mystery though it can be challenging in the beginning. CSS是不是一个大谜虽然它可以在开始的挑战。 As a pleasant by-product you are sure to find a number of interesting effects and formats that are possible with CSS that you didn't even know were so easily added to your site.作为一个愉快的副产品你一定会找到一个有趣的效果和格式,是用CSS,你甚至不知道尽可能多的人这么容易添加到您的网站。

But What Do I Get From All This? 但我会得到什么从所有这一切?

Once you're done you'll be left with a compliant site that not only will be available on a much larger number of browsers (increasingly important as browsers such as FireFox gain more and users) but you'll have a site with far less code that will rank higher on the search engines because of it.一旦你完成你将有一个符合标准的网站,不仅将可以在一个浏览器的数目大得多(越来越为重要,如火狐浏览器获得更多的和用户),但你有一个网站左侧少得多代码将排名,因为它的搜索引擎高。

To be sure, W3C validation is not the "magic bullet" to top rankings.可以肯定的是,W3C验证是不是“灵丹妙药”,以顶尖的排名。 In the current SEO world there is no one thing that is, however as more and more website are born and the competition for top positioning gets more fierce it's important to take every advantage you can to not only get to the first page but to hold your position against those who want to take it from you as you took it from someone else.在目前的搜索引擎优化的世界,没有一件事情是,但是随着越来越多的网站都是出生,顶级定位的竞争变得更加激烈重要的是要采取一切利用您所能,不仅得到的第一页,但拥有你位置对那些谁想要从你把它作为你从别人身上。

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